NEWS + UPDATES

Posted on 06/23/2022

Key Performance Indicators: Google Display

Learn more about the Key Performance Indicators of Google Display ads.

Posted on 06/16/2022

How To Get The Most Out Of Your Local Marketing Budget

Learn more about how you can optimize your marketing budget and see results with digital marketing with LOCALACT.

Posted on 05/16/2022

How To Utilize Digital Advertisements For Recruitment

Learn more about how you can utilize digital marketing tactics to increase recruitment for your open positions.

Posted on 04/21/2022

Meet Your LOCALACT Experience Team: Jillian Schaar

Learn more about the team behind LOCALACT. Jillian Schaar, the Enrollment Coordinator, shares her insights into her position.

Posted on 04/14/2022

LOCALACT 101: What is SEO?

Learn more about Search Engine Optimization and the importance it has for your franchise location and your digital presence.

Posted on 03/31/2022

Q1 Recap: Biggest Franchise News So Far

Quarter 1 of 2022 has come to an end. Here is a recap of the biggest news in franchising so far this year.

Posted on 03/24/2022

Meet Your LOCALACT Experience Team: Madison McGinn

Learn more about the team behind LOCALACT. Madison McGinn, Local Marketing Advisor, shares her insights into her position.

Posted on 03/14/2022

LOCALACT 101: A Deeper Dive into Paid Search Advertisements

Learn more about how Paid Search Advertising with LOCALACT can be a successful way to get your brand in front of an engaged audience.

Posted on 02/28/2022

LOCALACT Release Update | 4.1.9

LOCALACT 4.1.9 has been released and includes new features that are now available to all users! Log in to view the brand new enrollment process.

Posted on 02/23/2022

LOCALACT 101: A Deeper Dive into Paid Social Advertisements

Learn more about how Paid Social Advertising with LOCALACT can be an effective lead generation marketing strategy for your brand.

Posted on 02/03/2022

Meet Your LOCALACT Experience Team: Josh Koeller

Learn more about the team behind LOCALACT. Josh Koeller, Customer Service Manager, shares his insights into his position and team.

Posted on 01/27/2022

LOCALACT 101: A Deeper Dive into Google Display Advertisements

Learn more about how Google Display Advertising with LOCALACT can be an effective awareness marketing strategy for your brand.

Posted on 01/12/2022

Franchise Spotlight: Jamal Riley – Mathnasium

Franchise Spotlight featuring Mathnasium’s Jamal Riley. Hear his input on how LOCALACT has helped his locations succeed.

Posted on 01/06/2022

Refresh Your Google Business Profile For 2022

New year means new changes to Google Business Profile, formally Google My Business. Here are some things to update on your Google Business Profile in 2022.

Posted on 12/16/2021

Why Marketing Budgets Shouldn’t Be Cut In 2022

It’s the time of year where budgets get re-evaluated as we head into the new year. Here are a few reasons why you should not cut your marketing budget.

Posted on 11/16/2021

Holiday Shopping Trends 2021

This year’s holiday shopping is in full swing, learn more about what that means for your location and how LOCALACT can help.

Posted on 10/12/2021

LOCALACT 101 – An Overview of Yelp Ads

Learn more about how Yelp Advertising with LOCALACT can help get your location in front of a service-seeking audience.

Posted on 9/22/2021

LOCALACT 101 – An Overview of Paid Search Ads

Learn more about how Paid Search Advertising (Google and Bing) with LOCALACT can help you increase conversions for your local business.

Posted on 9/08/2021

LOCALACT 101 – An Overview of Paid Social Ads

Learn more about how Paid Social Advertising (Facebook and Instagram) with LOCALACT can help you increase awareness for your local business.

Posted on 8/25/2021

LOCALACT 101 – An Overview of Display Ads

LOCALACT 101-Learn more about how Display Advertising with LOCALACT can help you increase awareness and direct response for your local business.

Posted on 8/11/2021

LOCALACT 101 – An Overview of the Platform

LOCALACT 101-A deep dive into the premier platform, the local marketing services offered within LOCALACT, and the team behind it all.

Posted on 7/8/2021

LOCALACT Release Update | 4.0.17

LOCALACT 4.0.17 has been released and includes new features that are available for all users. The hourly performance graph now has its own tab! Learn more about the update here, and log in to LOCALACT to manage your digital presence.

Posted on 4/27/2021

LOCALACT Franchisee Spotlight: Mathnasium

Our client performance is top priority, which is why we offer individualized support with our Local Marketing Advisor team. Learn more about Mathnasium franchisee, Beth Rand’s, local marketing performance and why she uses LOCALACT to manage her digital advertising.

Posted on 1/27/2021

Apple Update to Disrupt LOCALACT Results Data

Apple’s iOS 14 update will affect LOCALACT Results Data from Facebook ad campaigns. While user engagement with your Facebook ads won’t actually change, we’re expecting results to decrease in the months to come. Learn more about the update and how results will be counted.

Posted on 1/26/2021

LOCALACT Release Update | 4.0.7

LOCALACT 4.0.7 has been released and includes new features that are available for all users. We implemented ad block detection to ensure accurate data displays. We also added a new Organic section to the site and relocated ‘Site Analytics’ to be under this section. Learn more about the update here, and log in to LOCALACT to manage your digital presence.

Posted on 1/7/2021

Continue Investing in Social

How to think about Apple’s iOS 14 Policy Changes as a Local Business Owner

Upcoming Apple iOS 14 changes are creating uncertainty for Facebook advertisers. Our LOCALACT franchisees are asking:

• When is this change coming?  
• How will the Apple iOS 14 update affect my marketing efforts on Facebook? 
• Should I shift my budget to other tactics? 
• What actions should I take?  

We answer these questions and provide insight into our brand-level/corporate guidance.

Posted on 10/23/2020

LOCALACT Release Update | 4.1

LOCALACT 4.1 has been released and includes new features that are now available to all users! We upgraded the homepage experience for Listings Reviews and Insights. We also created a brand new Listings Overview Report to provide business owners with more holistic views into their data from Google, Facebook, and Yelp. Learn more about the update here, and log in to your LOCALACT account to manage all your Listings data, read and respond to reviews, and more!

Posted on 9/16/2020

Wild Birds Unlimited Local Marketing Success

LOCALACT Paid Search and Paid Social ad campaigns are delivering big returns for our partners at Wild Birds Unlimited. Store owner Jeanette McDaniel of Kettering, OH is increasing sales with her investment in digital marketing!

Posted on 5/19/2020

IFA Releases Franchise Reopening Blueprint

The International Franchise Association released a comprehensive blueprint to guide businesses in their COVID-19 recovery. The blueprint provides sector-specific advice for employee and customer safety and legislative recommendations to save jobs and return businesses to pre-pandemic levels of profitability.

Posted on 4/9/2020

LOCALACT Release Update | 3.3.9

We are excited to announce today that LOCALACT 3.3.9 has been released and includes new features that are now available to all users! We have upgraded the LOCALACT homepage experience for Local Users. We also implemented a notification system to alert our Local Users of account issues impeding campaign launch. Our newest feature, Display Ads, allows users to enroll in and view the performance of their ads running on the Google Display Network. Simply log in to your account to see the latest updates and test out the new features.  Learn more about this update here.

Posted on 3/16/2020

LOCALACT Release Update | 3.3.6

We are excited to announce today that LOCALACT 3.3.6 has been released and includes new features that are now available to all users! Simply log in to your account to see the latest updates and test out the new features. Enrollment and payment processes have been refined, and key updates have been made to the design of LOCALACT online reports. Learn more about this update here.

Posted on 12/09/2019

LOCALACT Release Update | 3.2.8

We are excited to announce today that LOCALACT 3.2.8 has been released and includes new features that are now available to all users! Simply login to your account to see the latest updates and test out the new features. The biggest news of note is the official integration of Yelp Ads & Insights in LOCALACT, so users can better leverage Yelp to grow their local customer base. Learn more about this update here.

Posted on 10/28/2019

LOCALACT Release Update | 3.2.4

We are excited to announce today that LOCALACT 3.2.4 has been released and includes new features that are now available to all users! Simply login to your account to see the latest updates and test out the new features. We launched a new Google Ads Location Targeting Map to help you understand where your ads are running in your market, as well as additional reporting updates. Learn more about this update here.

Posted on 09/24/2019

LOCALACT Release Update | 3.2

We are excited to announce today that LOCALACT 3.2 has been released and includes new features that are now available to all users! Simply login to your account to see the latest updates and test out the new features. We’ve made some significant upgrades to Facebook Ad campaign reporting and Ad Previews, as well as streamlined Services Enrollment and Budget Management for Local Users. Learn more about this update here.

Posted on 07/17/2019

LOCALACT Release Update | 3.1

We are excited to announce today that LOCALACT 3.1 has been released and includes new features that are now available to all users! Simply login to your account to see the latest updates and test out the new features. One key feature we wanted to highlight as part of the release is the ability for both corporate and local users to easily and efficiently manage Questions & Answers on their Google My Business profiles using LOCALACT. Learn more about this update here.

Posted on 07/12/2019

Tips for Calculating Your Local Paid Media ROI

A key component of any marketing or advertising program is the process of identifying your Return On Investment, and gaining a better understanding of whether or not your marketing budget is being spent effectively on behalf of your business. Let’s review some tips for calculating your Local Paid Media ROI.

Posted on 07/10/2019

Success Story: Blo Blow Dry Bar – Lexington

As part of our Franchise Success Stories we asked Michelle Krentz, franchisee and business owner with Blo Blow Dry Bar, to share a little bit about how she first became part of this incredible franchise system and what she has experienced as a new Blo Blow Dry Bar owner.

Posted on 06/13/2019

Success Story: The Honey Baked Ham Company

As part of our Franchise Success Stories we asked Les Pierce, franchisee and business owner with The Honey Baked Ham Company, to share a little bit about how he first became part of this incredible franchise system and what he has experienced as Honey Baked Ham store owner over the years.