Posted on 11/16/2021
Holiday Shopping Trends 2021
This year’s holiday shopping is in full swing, learn more about what that means for your location and how LOCALACT can help.
Posted on 10/12/2021
LOCALACT 101 – An Overview of Yelp Ads
Learn more about how Yelp Advertising with LOCALACT can help get your location in front of a service-seeking audience.
Posted on 9/22/2021
LOCALACT 101 – An Overview of Paid Search Ads
Learn more about how Paid Search Advertising (Google and Bing) with LOCALACT can help you increase conversions for your local business.
Posted on 9/08/2021
LOCALACT 101 – An Overview of Paid Social Ads
Learn more about how Paid Social Advertising (Facebook and Instagram) with LOCALACT can help you increase awareness for your local business.
Posted on 8/25/2021
LOCALACT 101 – An Overview of Display Ads
LOCALACT 101-Learn more about how Display Advertising with LOCALACT can help you increase awareness and direct response for your local business.
Posted on 8/11/2021
LOCALACT 101 – An Overview of the Platform
LOCALACT 101-A deep dive into the premier platform, the local marketing services offered within LOCALACT, and the team behind it all.
Posted on 7/8/2021
LOCALACT Release Update | 4.0.17
LOCALACT 4.0.17 has been released and includes new features that are available for all users. The hourly performance graph now has its own tab! Learn more about the update here, and log in to LOCALACT to manage your digital presence.
Posted on 4/27/2021
LOCALACT Franchisee Spotlight: Mathnasium
Our client performance is top priority, which is why we offer individualized support with our Local Marketing Advisor team. Learn more about Mathnasium franchisee, Beth Rand’s, local marketing performance and why she uses LOCALACT to manage her digital advertising.
Posted on 1/27/2021
Apple Update to Disrupt LOCALACT Results Data
Apple’s iOS 14 update will affect LOCALACT Results Data from Facebook ad campaigns. While user engagement with your Facebook ads won’t actually change, we’re expecting results to decrease in the months to come. Learn more about the update and how results will be counted.
Posted on 1/26/2021
LOCALACT Release Update | 4.0.7
LOCALACT 4.0.7 has been released and includes new features that are available for all users. We implemented ad block detection to ensure accurate data displays. We also added a new Organic section to the site and relocated ‘Site Analytics’ to be under this section. Learn more about the update here, and log in to LOCALACT to manage your digital presence.
Posted on 1/7/2021
Continue Investing in Social
How to think about Apple’s iOS 14 Policy Changes as a Local Business Owner
Upcoming Apple iOS 14 changes are creating uncertainty for Facebook advertisers. Our LOCALACT franchisees are asking:
- When is this change coming?
- How will the Apple iOS 14 update affect my marketing efforts on Facebook?
- Should I shift my budget to other tactics?
- What actions should I take?
We answer these questions and provide insight into our brand-level/corporate guidance.
Posted on 10/23/2020
LOCALACT Release Update | 4.1
LOCALACT 4.1 has been released and includes new features that are now available to all users! We upgraded the homepage experience for Listings Reviews and Insights. We also created a brand new Listings Overview Report to provide business owners with more holistic views into their data from Google, Facebook, and Yelp. Learn more about the update here, and log in to your LOCALACT account to manage all your Listings data, read and respond to reviews, and more!
Posted on 9/16/2020
Wild Birds Unlimited Local Marketing Success
LOCALACT Paid Search and Paid Social ad campaigns are delivering big returns for our partners at Wild Birds Unlimited. Store owner Jeanette McDaniel of Kettering, OH is increasing sales with her investment in digital marketing!
Posted on 5/19/2020
IFA Releases Franchise Reopening Blueprint
The International Franchise Association released a comprehensive blueprint to guide businesses in their COVID-19 recovery. The blueprint provides sector-specific advice for employee and customer safety and legislative recommendations to save jobs and return businesses to pre-pandemic levels of profitability.
Posted on 4/9/2020
LOCALACT Release Update | 3.3.9
We are excited to announce today that LOCALACT 3.3.9 has been released and includes new features that are now available to all users! We have upgraded the LOCALACT homepage experience for Local Users. We also implemented a notification system to alert our Local Users of account issues impeding campaign launch. Our newest feature, Display Ads, allows users to enroll in and view the performance of their ads running on the Google Display Network. Simply log in to your account to see the latest updates and test out the new features. Learn more about this update here.
Posted on 3/16/2020
LOCALACT Release Update | 3.3.6
We are excited to announce today that LOCALACT 3.3.6 has been released and includes new features that are now available to all users! Simply log in to your account to see the latest updates and test out the new features. Enrollment and payment processes have been refined, and key updates have been made to the design of LOCALACT online reports. Learn more about this update here.
Posted on 12/09/2019
LOCALACT Release Update | 3.2.8
We are excited to announce today that LOCALACT 3.2.8 has been released and includes new features that are now available to all users! Simply login to your account to see the latest updates and test out the new features. The biggest news of note is the official integration of Yelp Ads & Insights in LOCALACT, so users can better leverage Yelp to grow their local customer base. Learn more about this update here.
Posted on 10/28/2019
LOCALACT Release Update | 3.2.4
We are excited to announce today that LOCALACT 3.2.4 has been released and includes new features that are now available to all users! Simply login to your account to see the latest updates and test out the new features. We launched a new Google Ads Location Targeting Map to help you understand where your ads are running in your market, as well as additional reporting updates. Learn more about this update here.
Posted on 09/24/2019
LOCALACT Release Update | 3.2
We are excited to announce today that LOCALACT 3.2 has been released and includes new features that are now available to all users! Simply login to your account to see the latest updates and test out the new features. We’ve made some significant upgrades to Facebook Ad campaign reporting and Ad Previews, as well as streamlined Services Enrollment and Budget Management for Local Users. Learn more about this update here.
Posted on 07/17/2019
LOCALACT Release Update | 3.1
We are excited to announce today that LOCALACT 3.1 has been released and includes new features that are now available to all users! Simply login to your account to see the latest updates and test out the new features. One key feature we wanted to highlight as part of the release is the ability for both corporate and local users to easily and efficiently manage Questions & Answers on their Google My Business profiles using LOCALACT. Learn more about this update here.
Posted on 07/12/2019
Tips for Calculating Your Local Paid Media ROI
A key component of any marketing or advertising program is the process of identifying your Return On Investment, and gaining a better understanding of whether or not your marketing budget is being spent effectively on behalf of your business. Let’s review some tips for calculating your Local Paid Media ROI.
Posted on 07/10/2019
Success Story: Blo Blow Dry Bar – Lexington
As part of our Franchise Success Stories we asked Michelle Krentz, franchisee and business owner with Blo Blow Dry Bar, to share a little bit about how she first became part of this incredible franchise system and what she has experienced as a new Blo Blow Dry Bar owner.
Posted on 06/13/2019
Success Story: The Honey Baked Ham Company
As part of our Franchise Success Stories we asked Les Pierce, franchisee and business owner with The Honey Baked Ham Company, to share a little bit about how he first became part of this incredible franchise system and what he has experienced as Honey Baked Ham store owner over the years.
Posted on 06/10/2019
LOCALACT Releases Version 3.0 with Enhanced User Experience, Feature Upgrades and Expanded Franchisee Support
We are excited to announce today that LOCALACT 3.0 has been released and is now available to all users! Simply login to your account to see the latest version of the platform and test out the new features.
Posted on 05/03/2019
Success Story: UFC Gym
As part of our Franchise Success Stories we asked UFC Gym franchisee and business owner, Lee Holland (Norfolk, VA), to share a little bit about how he first became part of this incredible franchise system and what he has experienced as UFC Gym owner over the years.
Posted on 04/19/2019
Success Story: FASTSIGNS Downtown Denver
As part of our Franchise Success Stories we asked FASTSIGNS franchisee and business owner, Vipan Seth (Downtown Denver location), to share a little bit about how he first became part of this incredible franchise system and what he has experienced as FASTSIGNS owners taking over a legacy location.
Posted on 03/14/2019
Success Story: blo Blow Dry bar
As part of our Franchise Success Stories we asked Blo Blow Dry Bar franchisee and multi-location business owner, Jean Camilletti, to share a little bit about how she first became part of this incredible franchise system and what she has experienced as blo blow dry bar owner over the years.
Posted on 09/28/2018
Success Story: Code Ninjas – Shreveport, LA
As part of our Franchise Success Stories we asked Code Ninjas franchisee, Carrie Wilson (Shreveport, LA), to share a little bit about how she and her husband first became part of this incredible franchise system and what they’ve experienced as Code Ninjas owners during their first year in business.
Posted on 08/06/2018
Success Story: FASTSIGNS Denver Midtown
As part of our Franchise Success Stories we asked FASTSIGNS franchisee and business owner, Andrea Hair (Denver Midtown location), to share a little bit about how she first became part of this incredible franchise system and what she and her husband have experienced as FASTSIGNS owners over the years.
Posted on 06/09/2018
Success Story: Edible Arrangements – Rochester, New York
As part of our Franchise Success Stories we asked Edible Arrangements franchisee and multi-location owner, Rich Lauria (Rochester, NY), to share a little bit about how he first became part of this incredible franchise system and what he has experienced as an Edible Arrangements owner over the years.
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