The 2024 Local Marketing Report

In today’s dynamic marketplace, mastering the art of driving business is not just advantageous; it’s essential for survival and success. From large corporations to small business owners, everyone has their specific needs and wants when developing their marketing approach. In order to gain deeper insights into how franchise and multi-location businesses plan for their annual strategy, we new we had to learn more on what drives their decisions for their marketing investment.

We conducted a survey for individual franchisees and local business owners across a range of business industries to get a better understanding of their 2024 local marketing strategy, breaking down the details from budgets to target audiences, desired channels and expectations.

We are pleased to share the results, download your digital copy below to learn more!