Tag: Apple iOS 14

In response to Apple’s iOS 14 update, Facebook is making some changes that will be reducing the number of results* that are recorded in LOCALACT from Facebook ad campaigns.  The LOCALACT team is working with your corporate marketing departments to prepare for this update. *Results are custom metrics built into LOCALACT that typically include form […]

How to think about Apple’s iOS 14 Policy Changes as a Local Business Owner  For local businesses and app developers invested in advertising on Facebook, the upcoming Apple iOS 14 policy changes (and Facebook’s public disapproval of the changes) might be generating some uncertainty. Our LOCALACT franchisees are asking:  When is this change coming?   How will the Apple iOS 14 update affect my marketing [...]