Mark Zuckerberg posted in early January 2018 that Facebook is once again shifting how users will see organic content posted by publishers and brands. Facebook will, in essence, deprioritize organic content posted by publishers and brands in the News Feed in favor of content from friends and families. Here are a few things to note how this […]
Editor’s note: This piece features content that was originally published in Franchising USA Magazine (January 2018 issue). While 2017 was a year for strong growth in digital advertising among franchise systems, there is still evidence that many franchises are sorely lacking when it comes to local search marketing strategy. Regardless of which industry vertical your […]
We understand that no two business locations are alike – even when they are part of the same company and brand. That understanding is what drives our strategic approach to franchise digital marketing. LOCALACT’s best-in-class technology combine to increase your company’s brand awareness and most importantly – drive customers into your stores. As a franchisee […]
Editor’s note: This piece features content that was originally published in Franchising USA Magazine (March 2018 issue). When it comes to digital marketing, the key to increasing your customers is to begin by building a strong foundation that will allow your franchise brand to scale and manage your marketing efforts consistently, systemwide. Here’s how: Better […]
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