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IFA Publishes Franchise Business Economic Outlook for 2018

IFA Publishes Franchise Business Economic Outlook for 2018

The International Franchise Association released it’s annual outlook report for franchise economic growth in January of 2018, and all signs point to upward trends for the franchising industry as a whole.  Key details from the report are as follows: Franchise employment is forecast to grow 3.7% in 2018 after growing 3.1% in 2017, and franchise […]

Google Officially Announces Mobile-First Index Rollout

Google officially announced in late March 2018 one of the worst-kept secrets in the industry: “…our crawling, indexing, and ranking systems have typically used the desktop version of a page’s content, which may cause issues for mobile searchers when that version is vastly different from the mobile version. Mobile-first indexing means that we’ll use the […]

Google Testing Offers Feature for Businesses

If you have a Google My Business profile, you might be able to promote your business’ special offers in organic searches of your Google business listing. Business owners and SEO experts have recently seen the feature within Google Posts, a feature available to businesses with verified Google My Business profiles. Google Posts allows businesses to […]

Why 2018 Will Be The Year Of Brick-And-Mortar Retail

We tend to focus on the consistent increases in online shopping as opposed to in-store purchases. But for retail brands, it’s not a zero-sum game, where online sales directly decrease in-store sales. In fact, online behavior often supports brick-and-mortar sales in the form of product research and store location lookup. This online-to-offline sales pattern is […]

What You Need To Know About Facebook’s News Feed Changes

Mark Zuckerberg posted in early January 2018 that Facebook is once again shifting how users will see organic content posted by publishers and brands. Facebook will, in essence, deprioritize organic content posted by publishers and brands in the News Feed in favor of content from friends and families. Here are a few things to note how this […]