A new year means new changes. Now is a great time to revisit and refresh to start your business strong this year. The best place to start is with your Google Business Profile (formally known as Google My Business).
There are a few things that can be done to optimize your Google Business Profile to make your business more visible in search results and more appealing to customers.
- Accuracy
Ensure that your phone number, address, pin, hours, and amenities are all accurate. If our team is currently managing your listing, rest assured that we are consistently updating your listing for accuracy and profile completeness.
- Photos
It’s the new year, are there any changes you have made in 2021 or are making to your location? Add new photos so that customers can visualize your place of business.
- Verification
If our team is not currently managing your listing, you will need to claim it so that you can ensure accuracy. More information on this can be found here.
- Reviews
Responding to reviews is important. Not only does it help improve local listing rank, but it also improves overall SEO rank and has shown to have a positive effect on paid search (or PPC) advertising on Google. You can respond to your reviews on Google directly through LOCALACT.
- Tracking
With the new update, you are also now able to track phone calls made from your Google Business Profile. It will note total answered and missed call count, performance, and history. Now is a great time to review these metrics and find areas that may need improvement.
You can review the full list of updates by Google here.
If you are unsure whether or not our team currently manages your listing or would like to learn more about the Google Business Profile in general, please reach out to our support team at support@localact.com.
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