We are excited to announce today that LOCALACT 3.2 has been released and includes new features that are now available to all users! Simply login to your account to see the latest updates and test out the new features. Here are some of the key updates and features included in this latest release:
We’ve streamlined the process to enroll in new services with LOCALACT, make changes to your existing services, and update your budgets with ease. In this latest update, if you are enrolled in a Paid Media/Advertising service, you can now change the budget for the service directly without being required to navigate the full enrollment wizard. If you have already enrolled in some services (e.g. Google Ads), but want to add a new service (e.g. Facebook Ads), you can also now do so without going through the entire first-time enrollment wizard. These updates will allow you to more quickly and efficiently update your local paid advertising programs going forward.
One of the biggest requests from all LOCALACT users has been access to ad previews for paid social campaigns running on Facebook and Instagram, so we’re especially excited to be able to release this in LOCALACT 3.2 today!
Now available for Paid Social campaigns, Ad-Level performance reporting is available to all users enrolled in Facebook Ads, providing an even more granular view of campaign performance:
In addition to the new Ad-Level performance reporting for Facebook campaigns, a new Demographics Report is also available to all users enrolled in Facebook Ad campaigns:
Following the 3.2 update, we will be releasing additional functionality in LOCALACT that allows you to view the exact geographic areas your Google Ad campaigns are targeting on an interactive map. Whether your campaigns are targeting a radius around your business, focused on specific zip codes, or more broadly targeting whole cities, this feature will provide greater transparency into where your ads are being shown to potential customers.
If you have questions about your LOCALACT account or this latest release, contact firstname.lastname@example.org. If you’d like to sign up for a LOCALACT account and enroll your business in digital marketing services, please start here.