An introduction to YouTube Video advertising.
Among the Google advertisement offerings, there are YouTube ads. It is a great addition to your current marketing tactics. In comparison to other awareness tactics (like Display, Social, etc.), the video formatting allows you to showcase more of your brand story and specific messaging in a 6, 15 or 30 second video.
YouTube has a massive and unique reach. In fact, YouTube has 1.7 billion unique monthly visitors (Hootsuite). That even beats out the visits of top performing sites like Facebook, Amazon, and Wikipedia. The only site to beat it out by monthly site traffic is Google itself. By running YouTube ads in conjunction with ads through Google Display and Search you are having your brand present on the top two most visited sites.
To take it further as to why YouTube is a great addition to your other ad platforms is that 99% of YouTube users are active on other social media platforms (Hootsuite). What does this mean exactly? You can have your brand interact with your target audience across multiple platforms, increasing the familiarity of your business in multiple ways. This greatly increases the chance of having potential customers turning to your brand when they next need your product or service offering.
It is important to have well-crafted and high-quality video creative. Here are some of our team’s best practice creative recommendations:
Branding Is Key
- Be sure to include your brand (name, logo, etc.) within the first 3 seconds of the video. In addition, make sure to have a highly captivating and compelling visual within the first 3 seconds to engage viewers and encourage them to keep watching.
Storytelling Is a Must
- In addition to your brand, make sure to have a highly captivating and compelling visual within the first 3 seconds to engage viewers and encourage them to keep watching.
A Purpose to Your Story
- Make sure to include a strong Call-to-Action throughout the entire video. You want to make it clear what you want the ad-viewer to do after watching your ad.
We are so excited to announce that YouTube ads are now available as part of our Local Media ads. Questions? Contact us at support@localact.com
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