LOCALACT 101 – An Overview of Yelp Ads

An introduction to Yelp advertising.

LOCALACT was created to empower local businesses, specifically franchises and multi-location businesses.

Do your customers research reviews before buying? If they do, like most every other business, then advertising on Yelp is for you. Yelp is a great place to get your business in front of an audience seeking your specific service offering. This type of advertising works similarly to Paid Search, in that, it is a Cost-Per-Click (CPC) model. So, you only pay when someone clicks on your ad and your ad is only shown on relevant keyword category searches.

Outside of the CPC ad options, LOCALACT also offers help in managing your business portfolio. It is important to have up-to-date and relevant information on your Yelp profile when a customer views it.

Yelp has more than 178 million unique visitors monthly across mobile and desktop. (QSR Magazine)

Everyone knows that Yelp is a leading go-to online source for restaurants, but it is not widely known that their users also go to Yelp for help and information on business in all types of verticles (see below).

Through the LOCALACT dashboard, detailed campaign performance metrics are provided in a way where you can digest them easily and quickly. This includes the performance of all keywords. Metrics for each keyword include cost-per-click, impressions, spend, and more! Your Local Marketing Advisor will review your Yelp Ads performance with you, along with the performance of your other local marketing tactics, and helps you make the decisions on where best to allocate your marketing dollars.

Interested in learning more about Yelp Ads? Or have questions about your current Yelp campaign? Contact us at support@localact.com 

Stay tuned as we continue to deep-dive into LOCALACT, the local marketing services offered within LOCALACT, and the team behind it all!

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