An introduction to paid search advertising.
LOCALACT was created to empower local businesses, specifically franchises and multi-location businesses.
One of the best tactics to pair with an awareness strategy, like Paid Social or Display, is Paid Search advertising. This bottom-of-the-funnel strategy uses targeted keywords to get your brand in front of an active audience on channels like Google and Bing. This audience is closest to making a purchase. Paid Search utilizes a Cost-Per-Click (CPC) model, so you only pay when a customer clicks on your ad. This makes Paid Search a great strategy to add to your marketing mix.
76% of people who search for something nearby on a smartphone will visit a business within one day. (Google)
Through the LOCALACT dashboard, detailed campaign performance metrics can be found. This includes the performance of all keywords. Metrics for each keyword include cost-per-click, impressions, spend, and more!
Interested in learning more about Paid Search Ads? Or have questions about your current Paid Search campaign? Contact us at firstname.lastname@example.org
Stay tuned as we continue to deep-dive into LOCALACT, the local marketing services offered within LOCALACT, and the team behind it all!
LOCALACT 4.0.17 has been released and includes new features that are now available to all users! Log in to your account to see the latest updates and test out the new features. Hourly Performance Graph The Hourly Performance Graph now has its own tab! It can be found under Ads > Search. Monitoring your campaign’s […]