An introduction to paid search advertising.

LOCALACT was created to empower local businesses, specifically franchises and multi-location businesses.

One of the best tactics to pair with an awareness strategy, like Paid Social or Display, is Paid Search advertising. This bottom-of-the-funnel strategy uses targeted keywords to get your brand in front of an active audience on channels like Google and Bing. This audience is closest to making a purchase. Paid Search utilizes a Cost-Per-Click (CPC) model, so you only pay when a customer clicks on your ad. This makes Paid Search a great strategy to add to your marketing mix.

76% of people who search for something nearby on a smartphone will visit a business within one day. (Google)


Through the LOCALACT dashboard, detailed campaign performance metrics can be found. This includes the performance of all keywords. Metrics for each keyword include cost-per-click, impressions, spend, and more!

Interested in learning more about Paid Search Ads? Or have questions about your current Paid Search campaign? Contact us at 

Stay tuned as we continue to deep-dive into LOCALACT, the local marketing services offered within LOCALACT, and the team behind it all!

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